Hospital Business Strategy Planning In The Era Of National Health Guarantee (JKN)
DOI : 10.33024/jkm.v10i7.16221
ABSTRAK : PERENCANAAN STRATEGI USAHA RUMAH SAKIT DI ERA JAMINAN KESEHATAN NASIONAL (JKN)
Penelitian ini dilatarbelakangi oleh perkembangan Jaminan Kesehatan Nasional dari tahun ke tahun yang terus meningkat, menjadikan rumah sakit mampu mengoptimalkan strategi bisnis di era JKN. Salah satu langkah dalam menerapkan strategi bisnis adalah membuat rencana yang baik. Hasil penelitian menunjukkan bahwa perencanaan kesehatan dapat dilakukan melalui beberapa tahapan seperti: (1) menganalisis tujuan dan manfaat yang akan diperoleh, (2) menganalisis dan merancang kebijakan yang dapat didukung oleh pelayanan yang diberikan kepada masyarakat. dan (3) menganalisis implementasi strategi yang akan digunakan. Selain itu, rumah sakit juga dapat menerapkan Standar Pelayanan Operasional (SOP) atau indikator mutu pelayanan, rumah sakit atau fasilitas kesehatan dapat meningkatkan reputasi rumah sakit, meningkatkan kepuasan pasien, dan memastikan pelayanan yang diberikan sesuai dengan standar tertinggi yang diharapkan oleh masyarakat dan regulator. institusi. . Hal ini juga menjadi langkah penting dalam menjaga daya saing sektor kesehatan di era Jaminan Kesehatan Nasional (JKN) dan lingkungan bisnis kesehatan yang semakin kompetitif secara global.
Kata Kunci : Rumah Sakit, Perencanaan, JKN, Strategi Bisnis
ABSTRACT
This research is motivated by the development of National Health Insurance from year to year which continues to increase, making hospitals able to optimize business strategies in the JKN era. One of the steps in implementing a business strategy is making a good plan. The results of the research show that health planning can be carried out through several stages such as: (1) analyzing the goals and benefits that will be obtained, (2) analyzing and designing policies that can be supported by the services provided to the community and (3) analyzing the implementation of strategies will be used. Furthermore, hospitals can also implement Operational Service Standards (SPO) or service quality indicators, hospitals or health facilities can improve the hospital's reputation, increase patient satisfaction, and ensure that the services provided are in accordance with the highest standards expected by the community and regulatory institutions. . This is also an important step in maintaining the competitiveness of the health sector in the era of National Health Insurance (JKN) and an increasingly competitive health business environment globally.
Keywords: Hospital, Planning, JKN, Business Strategy
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