Penentuan Strategi Bersaing Menggunakan Analisis SWOT (Studi Kasus Pada PT. Keong Nusantara Abadi Natar Lampung Selatan)

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Companies engaged in food and beverage processing is a company that can not be
separated from the problem of market competition. Therefore we need appropriate strategies to
address the competition problems so that they can attract the attention of consumers, strengthen its
position in the market, and withstand the pressures of competition. The first step in determining the
competitive strategy is to make a list of questionnaires and distributing questionnaires to employees of
PT. Keong Nusantara Abadi followed by testing the questionnaire with validity and reliability testing
and further by analyzing strengths, weaknesses, opportunities, and threats through a SWOT analysis.
The results showed that PT. Keong Nusantara Abadi has several factors that affect the strength,
weaknesses, opportunities and threats. Where the company's position is in progressive positions or
positions that indicate a strong organization and opportunity. In other words the organization in good
shape so it is possible to continue to expand, enlarge growth and achieve maximum progress. The
company has had the right strategy but still have to fix some of the weaknesses of the company and to
avoid or defend against the threat of companies that have better service with by developing the
existing strategy