Digital Marketing Optimization and Business Model Canvas Mentoring for BUMDes Sejahtera Kemirigede

Riko Setya Wijaya, Sugiarto Sugiarto, Isna Nugraha, Abd Charis Fauzan

Sari


ABSTRACT

 

The development of natural tourism potential managed by Village-Owned Enterprises (BUMDes) is often constrained by limited business management governance and conventional marketing reach. This community service project aims to enhance the capacity of BUMDes Sejahtera managers in Kemirigede Village, Blitar Regency, through the formulation of a Business Model Canvas (BMC) and the implementation of digital marketing technology based on a landing page and digital advertising. The implementation method adopts a Participatory Action Research (PAR) cycle consisting of four stages: laying the foundation, planning, information gathering and analysis, and acting on finding. The results showed a significant increase in the managers' understanding of BMC-based business governance from 25% to 90%. Furthermore, the development of a landing page website integrated with digital advertising (Meta Ads) successfully reached 18,450 unique users (reach) and generated 24,320 impressions across 14 regencies/cities in East Java. The ad campaign achieved a Click-Through Rate (CTR) of 4.60% and attracted 145 new direct chat interactions (WA leads) for Kemirigede natural tourism ticket reservations. This program has proven effective in evaluating BUMDes business models and expanding market reach digitally and sustainably.

 

Keywords: BUMDes Sejahtera, Business Model Canvas, Digital Marketing, Landing Page, Natural Tourism.


Kata Kunci


BUMDes Sejahtera, Business Model Canvas, Digital Marketing, Landing Page, Natural Tourism.

Teks Lengkap:

Download Artikel

Referensi


Aat Ruchiat Nugraha, Susie Perbawasari, Feliza Zubair, dan E. N. (2019). COMMUNITY EMPOWERMENT THROUGH EFFECTIVE COMMUNICATION Kabupaten Bandung Barat sebagai salah satu kabupaten di Jawa Barat yang secara alam maupun sosial budaya untuk menjadi modal kegiatan pariwisata . Keberadaan sektor pariwisata dapat menjadi sektor ungg. Pengabdian Dan Pemberdayaan Masyarakat, 3(1).

Aryapranata, A., Al Rasyid, Y., Agsena, Y. P., Hermanto, S., & Habibie, F. H. (2025). Leveraging Digital Transformation for Sustainable Rural Tourism in Indonesia. KnE Social Sciences, 10(29), 396–405. https://doi.org/10.18502/kss.v10i29.20282

Cikadu, D., Tasikmalaya, K., Nurherawati, N., Pekerti, R. D., Cikadu, D., & Tasikmalaya, K. (2025). Pengelolaan Website Desa Sebagai Promosi Pariwisata di Pendahuluan. 5(4), 3496–3501.

Farhana, A., Najmi, N., Adams, R., & Utami, K. (2025). Peningkatan Model Bisnis pada Bank Sampah Universitas Pembangunan Nasional Veteran Jakarta (UPNVJ) dengan Pendekatan Business Model Canvas (BMC). BERNAS: Jurnal Pengabdian Kepada Masyarakat, 6(4), 3712–3722. https://doi.org/10.31949/jb.v6i4.15996

Indriastiningsih, E., Fitriyadi, F., & Kartinawati, E. (2024). Pelatihan Pembuatan Website Landingpage Sebagai Media Branding Kompetitif Desa Wisata Gentan Bulu. PROFICIO: Jurnal Pengabdian Kepada Masyarakat, 5(1), 2024.

Khairani dkk. (2021). Penguatan Kapasitas Pengelola BUMDes Mozaik Dalam Pengembangan Pariwisata “Getek Online” Melalui Pemanfaatan Digital Marketing Google My Business. JMM (Jurnal Masyarakat Mandiri), 5(6), 3301–3315. http://journal.ummat.ac.id/index.php/jmm/article/view/5762

Kuswandi, Putri, L. R. W., Badriyah, & Radjah, L. (2025). Optimalisasi Digital Marketing Dalam Membangun Desa Wisata Tugu Selatan Melalui Website. Jurnal Abdi Mandala, 4(2), 56–66. https://doi.org/10.52859/jam.v4i2.846

Lestari, A. A., & Liantifa, M. (2026). Economics and Digital Business Review Digital Marketing Model for Development in Kerinci Regency Sustainable Ecotourism. 7(2), 359–369.

Maulana, Z., Chanif Hidayat, M., & Agustina, I. (2022). Using Digital Marketing for Small and Medium Enterprises (SMEs) in Bumdes Remboko Sumberrejo Village Sleman Regency. SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi), 3(1), 31–38. https://doi.org/10.12928/spekta.v3i1.4563

Novita, M., Senowarsito, S., Hermana, R., & Sutomo, S. (2026). Transformasi UMKM Desa Doplang melalui Koperasi Digital, Produk Wellness, IoT Smart Watering, dan Branding Wisata. ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat, 6(2), 249–262. https://doi.org/10.30812/adma.v6i2.5726

Nur Diana Khalida, Rahmat Zulkarnain, Ahmad Syauqi, Hanifah Fauziyah, Any Sani’atin, Hidayat, N. H., Wakik, & Najiatun. (2026). Pendampingan Peningkatan Kapasitas Usaha Empu Keris di Desa Wisata Aeng Tong-Tong Kabupaten Sumenep melalui Penyusunan Business Model Canvas dan Penguatan Pemasaran Digital. Jurnal Pengabdian Masyarakat dan Riset Pendidikan, 4(4), 23223–23229. https://doi.org/10.31004/jerkin.v4i4.5567

Sari, H. K., Al Fariz, M. R., & Bagas, M. K. (2025). Strategi Konten Digital Marketing Untuk Memperkenalkan Desa Wisata. Jurnal Pengabdian Olahraga Indonesia, 1(1), 7–14. https://doi.org/10.15294/jpoi.v1i1.21645

Sugiarto, S., Triandini, E., & Nuryananda, P. F. (2022). Pelatihan Pembuatan Bisnis Model Canvas pada Saya Tour. WIDYABHAKTI Jurnal Ilmiah Populer, 4(3), 89–94. https://doi.org/10.30864/widyabhakti.v4i3.332

Sumber, P., Manusia, D., & Desa, D. (2024). Pelatihan Business Plan Model Canvas Untuk. 5(2), 2744–2756.

Sunarti, S., Damayanti, M., Rahdriawan, M., Untari, R., Adelina, C., & Setyono, H. F. (2026). Participatory Business Model: Strategi Pengembangan Desa Wisata Rintisan Montongsari, Kabupaten Kendal. Jurnal Pembangunan Wilayah dan Kota, 22(1), 1–14. https://doi.org/10.14710/pwk.v22i1.78149

Syaifullah, M. (2025). Analisis Model Bisnis Canvas pada Unit Usaha Milik Desa ( BUMDes ) di Kabupaten Merangin Provinsi Jambi. Jurnal Penelitian Nusantara, 1(2020), 261–273.

Tarlani, T., Dariah, A. R., & Rani, A. M. (2022). Transforming Rural Economy Through Community-Based Tourism with Village-Owned Enterprise (BUMDES, Badan Usaha Milik Desa) - A Case Study: Cibiru Wetan, Pagerwangi and Cipamekar Villages, Indonesia. International Journal of Sustainable Development and Planning, 17(5), 1535–1542. https://doi.org/10.18280/ijsdp.170517

Widyastuti, S., Sari, L. F., Riskarini, D., Djaddang, S., & Rachbini, W. (2025). BuMDes Wukirsari Digital Transformation : Integrated Marketing Communication Strategy to Strengthen Local Economy.




DOI: https://doi.org/10.33024/jkpm.v9i9.27331

Refbacks

  • Saat ini tidak ada refbacks.


Disponsori oleh : Universitas Malahayati Lampung dan DPW PPNI Lampung

Creative Commons License
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.