Analisis Faktor Yang Mempengaruhi Keputusan Pembelian Sepatu Pada Soccer Corner Di Kota Bandarlampung

Lestari Wuryanti, Amir Nurdiyanto

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The purpose of this study was to determine the effect of products, promotions, prices, and
location on purchasing decisions at Soccer Corner, Bandar Lampung. This research was
conducted at the Bandar Lampung Soccer Corner. The population in this study was 365 and
the sample in this study was 191 samples. Sampling in this study using the Nonprobality
Sampling method with purposive sampling technique. The results of this study indicate that
products, promotions, prices and locations have a positive and significant effect on
purchasing decisions

Keywords: Effect of product, promotion, price and location on purchasing decisions

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DOI: https://doi.org/10.33024/jur.jeram.v8i2.2611

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